Advertising/Sales Promotion
Studies have shown that kids prefer branded food to unbranded food. Don't you assume the quality of a banana with a Dole label is likely better than that of a banana with no label? Don't you think the no-name brand of cola at the supermarket doesn't taste as good as Coca-Cola? Don’t you believe that most branded products are better than those that aren't?
By the end of this course you will have an understanding of basic marketing principles, different advertising methods to reach target audiences including, newspaper, radio, TV, Internet, mail, outdoor and special promotion events. In addition, you will evaluate entry-level job positions in the exciting, constantly changing fields of advertising and promotion.
This year you will have the opportunity to work with graphic design lab to coordinate the print requests for the entire campus. Our new lab is equipped with state-of-the-art equipment and this will be a tremendous opportunity!
Grading Policies
*Please check the assignment page to see what you have missed due to a class absence and/or see me upon your return to school.
*Late work will have 10 points deducted PER CLASS DAY the assignment is late. A late grade is better than a zero.
*Cheating will result in a zero. The first offense will result in parent contact and the opportunity to complete an alternate assignment for a maximum grade of 60. You will also receive a referral which will go on your permanent record.
Advertising, Sales and Promotion Syllabus
By the end of this course you will have an understanding of basic marketing principles, different advertising methods to reach target audiences including, newspaper, radio, TV, Internet, mail, outdoor and special promotion events. In addition, you will evaluate entry-level job positions in the exciting, constantly changing fields of advertising and promotion.
This year you will have the opportunity to work with graphic design lab to coordinate the print requests for the entire campus. Our new lab is equipped with state-of-the-art equipment and this will be a tremendous opportunity!
Grading Policies
- Daily work and participation – 20%
- Quizzes, Journals, and One-day Projects – 30%
- Tests, and Multiple-day Projects – 40%
- Professionalism – 10%
*Please check the assignment page to see what you have missed due to a class absence and/or see me upon your return to school.
*Late work will have 10 points deducted PER CLASS DAY the assignment is late. A late grade is better than a zero.
*Cheating will result in a zero. The first offense will result in parent contact and the opportunity to complete an alternate assignment for a maximum grade of 60. You will also receive a referral which will go on your permanent record.
Advertising, Sales and Promotion Syllabus
